Harley-Davidson: LiveWire electric motorcycle production suspended

The brand had based part of its diversification strategy on this model. Harley-Davidson confirmed on Monday that it had suspended production and delivery of its LiveWire electric motorcycle.

According to the Wall Street Journal, a problem with the battery loading of the electric motorcycle was detected. The manufacturer did not specify when it planned to resume production.
A model to attract a younger audience

Unveiled in 2014, the LiveWire model has been available at retailers in North America and Western Europe since this fall for about $30,000 (about 27,200 euros), according to the Harley-Davidson website.

The Milwaukee (Wisconsin, north) brand has relied heavily on electric vehicles to attract a younger audience. It is in fact confronted with the ageing of its traditional clientele and the lack of renewal of its range. Harley-Davidson reported sales down more than 6% in the second quarter of 2019.

Post a comment